How much should you charge companies/brands to sponsor you? This is a tough question that many sponsorship creators ask themselves when posting on our site. Here are a couple things to think about when pricing your sponsorship opportunity:
If you don't know whether to charge $100 or $1,000, you could make three sponsorship opportunity posts, each with its own benefits and pricing. For example:
Notice how each of the above sponsorship opportunities has its own price, with the more expensive options offering more benefits to sponsors.
Though optional, it's typical to label these sort of opportunities in tiers. In this example, sponsorship opportunity 1 would be a "Bronze" sponsorship, 2 would be "Silver", and 3 would be "Gold". By offering good, better, and best sponsorship options, you can increase your chances of attracting sponsors.
If you're worried that you won't collect enough funds to support your work, remember that you can accept multiple sponsors for every sponsorship opportunity post. For instance, you can do the following to raise $1,000 dollars:
Sometimes, offering a low-priced sponsorship opportunity that will attract multiple sponsors is a better strategy than offering a high-priced opportunity that most sponsors will not pay for.
Make sure that you're offering your sponsorship opportunity at a price that is proportional to the amount of work needed from you.
Let's say you're offering sponsors a 30 second ad spot in your next YouTube video and it takes you 10 hours of work to create and edit the advertisement. If you charge companies $20 to sponsor you, then you're working for $2 per hour. If you charge $100, then you're working for $10 per hour.
In the above example, we said that creating a 30 second ad spot would require 10 hours of work. If you charge companies/brands $1,000 per sponsorship, then that means you're making $100 per hour -- not too shabby!
But you need to remember that companies/brands will only sponsor you if they think the cost is reasonable for what you're offering.
The price that sponsors are willing to pay for a given sponsorship depends on these key factors:
Emphasize these key factors in each of your sponsorship opportunity posts to maximize the amount of money that companies/brands will pay to sponsor you.
This support page is provided for your convenience and is an excerpt from our longer how to get sponsored guide.