Sponsorship Pricing

How much should you charge companies/brands to sponsor you? This is a tough question that many sponsorship creators ask themselves when posting on our site. Here are a couple things to think about when pricing your sponsorship opportunity:

You can create multiple sponsorship opportunities on our platform

If you don't know whether to charge $100 or $1,000, you could make three sponsorship opportunity posts, each with its own benefits and pricing. For example:

  • Sponsorship opportunity 1 - $100: Offers 1 post on Twitter and 1 post on Instagram, both of which thank the sponsor and link to their website and/or social media profile
  • Sponsorship opportunity 2 - $500: Offers 1 post on Twitter, 1 retweet of a sponsor's post, 1 post on Instagram, and the sponsor's logo will be added to your website
  • Sponsorship opportuniy 3 - $1000: All of the benefits of sponsorship opportunities 1 and 2, plus a 30 second ad spot for the sponsor in your next YouTube video

Notice how each of the above sponsorship opportunities has its own price, with the more expensive options offering more benefits to sponsors.

Though optional, it's typical to label these sort of opportunities in tiers. In this example, sponsorship opportunity 1 would be a "Bronze" sponsorship, 2 would be "Silver", and 3 would be "Gold". By offering good, better, and best sponsorship options, you can increase your chances of attracting sponsors.

You can accept multiple sponsors per sponsorship post

If you're worried that you won't collect enough funds to support your work, remember that you can accept multiple sponsors for every sponsorship opportunity post. For instance, you can do the following to raise $1,000 dollars:

  • Create a sponsorship opportunity that charges $250 and get four companies/brands to sponsor you
  • Create a sponsorship opportunity that charges $500 and get two companies/brands to sponsor you
  • Create a sponsorship opportunity that charges $1,000 and get one company/brand to sponsor you

Sometimes, offering a low-priced sponsorship opportunity that will attract multiple sponsors is a better strategy than offering a high-priced opportunity that most sponsors will not pay for.

You should account for the time and effort you put into the sponsorship opportunity

Make sure that you're offering your sponsorship opportunity at a price that is proportional to the amount of work needed from you.

Let's say you're offering sponsors a 30 second ad spot in your next YouTube video and it takes you 10 hours of work to create and edit the advertisement. If you charge companies $20 to sponsor you, then you're working for $2 per hour. If you charge $100, then you're working for $10 per hour.

You should price opportunities based on how much you think companies/brands are willing to pay

In the above example, we said that creating a 30 second ad spot would require 10 hours of work. If you charge companies/brands $1,000 per sponsorship, then that means you're making $100 per hour -- not too shabby!

But you need to remember that companies/brands will only sponsor you if they think the cost is reasonable for what you're offering.

The price that sponsors are willing to pay for a given sponsorship depends on these key factors:

  • Your reach: How many people will the sponsored content reach? Demonstrate this by including things like your total number of followers on Instagram, your average video views on YouTube, etc..
  • Your audience: Who are you reaching? If you host a podcast that focuses on fashion, fashion brands will be more likely to sponsor you because your listeners will be more receptive to their products.
  • Your brand: What does your brand represent? Companies are more likely to sponsor high-quality content that aligns with their values and beliefs.

Emphasize these key factors in each of your sponsorship opportunity posts to maximize the amount of money that companies/brands will pay to sponsor you.

This support page is provided for your convenience and is an excerpt from our longer how to get sponsored guide.

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